Specific Uses of Angels, Devils, Heaven and Hell in Advertising

The marriage of heaven and hell.

Heaven and Hell: Visions for Pervasive Adaptation

With everyday objects becoming increasingly smart and the “info-sphere” being enriched with nanosensors and networked to computationally-enabled devices and services, the way we interact with our environment has changed significantly, and will continue to change rapidly in the next few years. Being user-centric, novel systems will tune their behaviour to individuals, taking into account users’ ...

Managed care: devils, angels, and the truth in between.

Devils, Angels, and Robots: Tempting Destructive Users in Social Media

Social media sites derive their value by providing a popular and dependable community for participants to engage, share, and interact. This community value and related services like search and advertising are threatened by spammers, content polluters, and malware disseminators. In an effort to preserve community value and ensure long-term success, we present a prototype system for automatically...

Natural Killer Cells: Angels and Devils for Immunotherapy

In recent years, the relevance of the immune system to fight cancer has led to the development of immunotherapy, including the adoptive cell transfer of immune cells, such as natural killer (NK) cells and chimeric antigen receptors (CAR)-modified T cells. The discovery of donor NK cells' anti-tumor activity in acute myeloid leukemia patients receiving allogeneic stem cell transplantation (allo-...